Trey Radel
Founder of Cross Step Media
Trey Radel is a political opposition strategist, former U.S. Congressman, and nationally recognized media expert. At Cross Step Media, he builds bold, relentless campaigns that shock, define, and dominate.
Outsmart. Outshock. Outperform.
Safe campaigns get ignored. Trey builds the kind they talk about—and fear.
[ Trey Radel ]
Founder of Cross Step Media
Trey Radel brings a rare mix of political instincts and media expertise to every campaign. As the founder of Cross Step Media, former U.S. Congressman, veteran news anchor, and host of Florida’s top-rated political talk show, he’s shaped public opinion, built coalitions, and led winning campaigns from both sides of the microphone—and the ballot.
Consultant & Crisis Strategist
As a political opposition strategist, Radel works with candidates, CEOs, and operatives on strategy, messaging, media training, crisis communications, and high-stakes debate prep. When things get ugly, he gets the call—to fix it, flip it, or make it go viral.
Creative & Technical
Radel doesn’t just consult—he creates. From writing and producing to editing and scoring custom soundtracks, he builds every piece with speed and precision. Whether it’s a viral hit or a national ad blitz, his work doesn’t just move people—it moves votes.
Our Expertise
Campaign Consulting
We build and execute political strategies that cut through the noise and get results. Whether you’re launching a campaign or flipping the script mid-race, we help you win where it matters most.
Creative Production
From digital to TV, we craft content that captures attention and drives action. Every script, frame, and soundtrack is built with purpose—to persuade, provoke, and win.
Opposition Research
We dig deep. We expose what your opponents hope stays hidden, giving you the intel to define them—before they define you.